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Regional Pricing


Regional Pricing Basic Mode

Regional Pricing Profiles

Regional Pricing Advanced Mode

Creating a Regional Pricing Structure

Enabling Regional Pricing

Opting-In for Regional Pricing

Setting Up Regional Pricing Ratios

What is a Regional Pricing?

Regional Pricing is a CCBill feature that allows you to circumvent the volatile US Dollar and use the native currency of your consumers to set pricing for your product. GeoIP uses the IP address of the consumer to determine where the consumer is located and present them with a price point in their own currency.

How does it Work?

When using Regional Pricing, CCBill determines where the consumer is located geographically and presents them with your preferred price point for that region when they buy their subscription. For comparison, let's look at an example:

Without Regional Pricing

You charge $19.95 USD for a monthly subscription. A consumer from Europe signs in and is presented with the $19.95 USD pricing and signs up. You earn $19.95 (gross) for that transaction.
(If Multi-Currency is enabled this consumer will be provided the pricing option in their native currency equal to the $19.95 USD price)

With Regional Pricing

You charge $19.95 USD monthly for all subscriptions that originate from countries that use the USD for their currency. You charge €19.95 to consumers that originate from European Union countries. When consumers from the US subscribe, you earn $19.95 (gross) USD for that transaction. But when a consumer from the EU subscribes you earn $26.65 (gross)* USD.

  • In the above example we use USD and EUR which utilizes a 1:1 ratio; not all currencies will utilize the same ratio, as currency ‘worth’ varies. Currency conversion courtesy of www.google.com, retrieved on 3.27.2012.

How to Set Up Regional Pricing

Regional Pricing can be enabled either over your entire account, or over select subaccounts. In order to set this feature up on a subaccount, follow the steps below:

  1. Access the Sub Account Admin, located at Account Info > Sub Account Admin > Sub Account Number.
  2. Towards the bottom of this page you will see the Regional Pricing section, which will also show you the current recommended ratios, as well as the additional revenue that would be gained through each of your pricing options.
  3. To enable the feature you will need to select the button marked, ‘Accept CCBill Recommended Regional Pricing’.

 Note

The additional checkbox labeled, ‘I agree to allow CCBill to update my Ratios automatically.’ will allow CCBill to update those ratios for you. You can leave this option off to keep the current exchange rates, or to allow yourself to set your own custom rates through our Traffic Manager system.

To update this setting for the entire account as opposed to a single subaccount, follow the steps below:

  1. Access the Main Account Admin, located at Account Info > Account Admin.
  2. Towards the bottom of this page you will see the Regional Pricing section, which will also show you the current recommended ratios as well as the additional revenue that would be gained through each of your pricing options.
  3. To enable the feature you will need to select the button marked, ‘Accept CCBill Recommended Regional Pricing’.
Again, the additional checkbox labeled, ‘I agree to allow CCBill to update my Ratios automatically.’ will allow CCBill to update those ratios for you. You can leave this option off to keep the current exchange rates, or to allow yourself to set your own custom rates through our Traffic Manager system.

 What if I want to turn it off?

Regional pricing can be turned OFF or ON at any time. Switch from Basic Mode to Advanced Mode or back at any time.